By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, 16 July 2013, 11:57AM
Vivienne Westwood, the woman known for her activism, high fashion designs and who once featured on the front cover of Tatler under the strapline “This woman was once a punk” while dressed as Margaret Thatcher, has turned to the skies for her latest project.
Westwood has designed Virgin Atlantic’s new uniform with originality and sustainability placed at the core of the long-term partnership.
This month more than 180 specially selected staff will be trialling the new uniforms over a period of months before their official roll out across the airline next year.
Client: Luke Miles, head of design, Virgin Atlantic
Designer: Vivienne Westwood