Stories and Meanings, Soloman, M, Rabolt, N. (2003) Consumer Behaviour in Fashion, Prentice Hal, Harlow:

Today sales and products are normally overall more attractive when there is a story or meaning behind them,

“Product sales can be dramatically affected by linking a brand to vivid memories and experiences, especially for items associated with childhood or adolescence.” (:203) Good memories triggered from our younger years are always appealing, you can’t change them but you will always have them. Soloman identifies this as,

“people often buy products not for what they do but for what they mean.” (:30) It makes the product significant.


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